Last updated: 27 August 2026
Alex Ruby Trading Co. respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, contact us, place an order or otherwise interact with our business.
- Who We Are
Alex Ruby Trading Co. is a UK jewellery and precious-metals trading business.
For data-protection purposes, Alex Ruby Trading Co. is the controller of personal information collected directly through this website.
Email: info@alexruby.co.uk
Business address: 20 Wenlock Road, London, N1 7GU
- Information We May Collect
Depending on how you interact with us, we may collect:
- your name;
- billing and delivery address;
- email address and telephone number;
- order and transaction information;
- correspondence and customer-service enquiries;
- information you voluntarily provide to us;
- website usage information, such as IP address, browser type and device information;
- cookie and analytics information, where you have consented to non-essential cookies; and
- information necessary to prevent fraud, protect our business or comply with legal obligations.
Payment information may be processed directly by third-party payment providers. We do not necessarily receive or retain your complete card details.
- Why We Use Your Information
We may use personal information to process and fulfil orders, arrange delivery, respond to enquiries or complaints, manage refunds and returns, maintain business records, prevent fraud, operate and improve our website, communicate with customers where permitted by law and comply with legal, regulatory, tax and accounting obligations.
Depending on the circumstances, our lawful basis may be contract, legal obligation, consent or our legitimate interests in operating and protecting our business and providing customer service.
- Marketing
We will only send electronic marketing where we have an appropriate lawful basis to do so.
Where marketing requires your consent, you may withdraw that consent at any time by using an unsubscribe option or contacting us at info@alexruby.co.uk.
- Sharing Your Information
We may share personal information where reasonably necessary with payment processors, website and e-commerce providers, postal or delivery companies, IT and hosting providers, professional advisers, marketplaces or selling platforms, and regulators or authorities where required by law.
We do not sell your personal information to third parties.
- International Transfers
Some organisations providing services to us may process information outside the United Kingdom.
Where required, we take appropriate steps to ensure that personal information transferred internationally is protected in accordance with UK data-protection law.
- How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, tax, accounting, contractual and dispute-resolution requirements.
- Your Rights
Depending on the circumstances, you may have rights to access your information, correct inaccurate information, request deletion, restrict or object to certain processing, receive certain information in a portable format and withdraw consent.
To exercise your rights, contact:
You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how your personal information has been handled.
- Cookies
Our website may use cookies and similar technologies for essential website functions and, with appropriate consent, analytics, preferences or other optional purposes.
Please see our separate Cookie Policy for more information.
- Security
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
No internet-based system can, however, be guaranteed to be completely secure.
- Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our website, business practices or legal requirements.
The latest version will be published on this website.
Alex Ruby Trading Co.
20 Wenlock Road
London
N1 7GU